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Why Facebook Custom Audiences?

Unlocking the Power of Precision: The Significance of Facebook Custom Audiences in Political Advertising Why Facebook Custom Audiences?  Simply put, political campaigns save money because they can increasingly leverage the targeted capabilities of Facebook to reach their audience effectively – and with more frequency – than with mail, radio and television. This custom ...

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How to become a poll worker in Florida

Election season is nearly here, which means Florida's Supervisors of Elections are gearing up to conduct their elections later this year and for the 2024 presidential election cycle.   Preparing for the upcoming elections includes recruiting and hiring poll workers. Election poll workers are residents who work at polling locations ...

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Tracking political advertising spends on Facebook and Instagram for the 2024 GOP presidential candidates

With nine months until the 2024 Florida Republican Presidential Preference Primary, candidates are ramping up their advertising spends across all mediums, including Meta's Facebook and Instagram platforms.  RELATED LINKS 🔽       Here are the campaign slogans for the 2024 Republican presidential candidates       Is it time for campaigns to spend ...

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Deep Dive: tallyED can help Florida's Republican and Democratic Executive Committees use social media to accomplish their missions

There are 67 counties in Florida, which means there are 67 county-level Republican and Democratic Executive Committees that are designed to spread their respective messages and ideas to voters in their community and help recruit candidates for public office. The problem, however, is these organizations are rarely using social media ...