Deep Dive: tallyED can help Florida's Republican and Democratic Executive Committees use social media to accomplish their missions
There are 67 counties in Florida, which means there are 67 county-level Republican and Democratic Executive Committees that are designed to spread their respective messages and ideas to voters in their community and help recruit candidates for public office.
The problem, however, is these organizations are rarely using social media to do that: actively engaging voters — and potential voters — to increase civic engagement, get voters to the polls and improve their party's chance at victory.
A detailed review by tallyED Research of all 67 RECs and DECs in Florida revealed most of these organizations don't post on social media consistently — if at all.
Out of the 67 Republican Executive Committees, seven county RECs don't have a Facebook page and 32 county RECs don't have a Twitter handle. Lee County, which has 229,049 active Republican voters (according to the Supervisor of Elections), stood out for not even having a Facebook page.
Out of the 67 Democratic Executive Committees, eight county DECs don't have a Facebook page and 23 county DECs don't have a Twitter handle. Liberty County's DEC last posted on Facebook in January 2020.
The Palm Beach County Republican Executive Committee has its Mission Statement front and center on its website: "The Republican Executive Committee of Palm Beach County is committed to promoting Republican ideals and principles; recruiting and electing qualified candidates for public office; developing a grassroots organization that will motivate the electorate to vote; and raise the funds necessary to complete these objectives."
The Miami-Dade Democratic Executive Committee on its website runs through bullet points as to what it is designed to accomplish: "The DEC is the governing body of the Democratic Party in Miami-Dade County. Its purpose is to build a strong Democratic Party in our County, for the purpose of electing Democratic candidates to offices at all levels."
To accomplish their missions, county RECs and DECs need reliable content to spread their messages, and tallyED can provide that. Here's how we can help with graphics and content:
— Monthly changes in county party affiliation statistics
— +/- change in registered voters
— Weekly reminders to attend the next monthly meeting
— Responsibilities of elected officials: County Commissioners, School Board members, state officials
— Assistance with how to file paperwork to run for office
— County Commission and School Board agendas and vote results
— Available Precinct Committeeman and Committeewoman openings
— Requirement to be a new member
— How to collect petitions for a candidate
— Fundraising and/or door-knocking milestones
tallyED is building out these graphics and/or videos for the Party page. They can then be shared on other social media platforms.
tallyED is also building out a Party page for each county REC and DEC for their members to interact every day instead of only once a month at their meetings.
According to Florida Statute 103,091 (3), each county executive committee shall file with the State Executive Committee and with the Supervisor of Elections the names and addresses of its officers and members.
tallyED will use these rosters submitted to the SOEs to build out each county REC and DEC Party page. That means only those members would have access to the page on our platform. Only verified tallyED users would have access to this feature.
From there, they can have their own group to post in, ask questions of their members via sponsored Public Opinion polls, purchase walk lists and voter data, and get pre-filled candidate petitions to help candidates qualify for the ballot. We will be adding more tools, as well.
The goal: tallyED wants to help RECs and DECs develop more effective precinct Committeemen and Committeewomen by fulfilling the mission that is in their bylaws.
If you'd like to learn more, please email us at team@tallyED.com.