Tracking political advertising spends on Facebook and Instagram for the 2024 GOP presidential candidates
With nine months until the 2024 Florida Republican Presidential Preference Primary, candidates are ramping up their advertising spends across all mediums, including Meta's Facebook and Instagram platforms.
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Here are the campaign slogans for the 2024 Republican presidential candidates
Is it time for campaigns to spend more money on digital advertising?
We looked at what the Republican candidates are spending. The data below covers the 30-day period between May 18, 2023, and June 16, 2023, according to the Meta Ad Library. (All totals are estimates, Meta says.)
Here's what we found.
Perry Johnson, a businessman and author, leads the Republican field in Meta ads spending at $143,951 across 330 ads.
→ Donald Trump: 123 ads totaling $110,065
→ Ron DeSantis: 1,213 ads totaling $76,329
→ Tim Scott: 153 ads totaling $59,920
→ Vivek Ramaswamy: 144 ads totaling $55,048
→ Ryan Binkley: 90 ads totaling $28,286
→ Doug Burgum: 152 ads totaling $14,712
→ Asa Hutchinson: 27 ads totaling $5,347
→ Nikki Haley: 227 ads totaling $4,823
→ Mike Pence: 11 ads totaling $1,166
→ Chris Christie: 10 ads totaling $1,034
President Joe Biden has spent $239,301 across 386 ads — almost $100,000 more than highest-spending Republican candidate over the last 30 days.
There were no ad estimates posted in the Meta Ad Library for Larry Elder and Francis Suarez.
It's worth noting: These totals only cover ad spends from each candidates' main page. This does not include ads spent on the candidates' behalf from other pages, such as groups, organizations and political committees.
We will continue to track campaign advertising totals on social media through the election. The 2024 Florida Republican Presidential Preference Primary is March 19, 2024.
If you're a registered Republican voter in Florida, you can tally your digital support for your candidate in the tallyED.com poll.